Wednesday, April 1, 2009

Chrysler-Fiat a Marriage of Convenience

The only real option American auto maker Chrysler seems to have is to go into partnership with Italian car company Fiat. If you're having trouble wrapping your head around what that means you have good reason for being puzzled. Fiat has not sold a car in the United States in over twenty years.

Pictured here is the 2009 Fiat Linea. It's a far cry from the boxy little compacts for which Fiat had become known. To survive somebody at Chrysler is going to have to learn, apparently from Fiat ,how to build energy efficient stylish cars with reasonable price tags. That's what all American auto makers are going to have to figure out in order to avoid going the way of the horse drawn chariot.

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